Publisher's Acceptable Use Policy
Effective Date: April 17, 2020
Publishers participating in the Viperclicks.com ("Viperclicks") program (the "Program") are required to adhere to the following policies. Please read the policies carefully and review regularly as we reserve the right to change our policies at any time. Pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to Viperclicks' policies.
Failure to comply with these policies may result in Viperclicks limiting ad serving to your website and/or limiting your Viperclicks account. Although in most cases we prefer to work with Publishers to achieve policy compliance, we reserve the right to disable any account at any time for failure to adhere to our policies. If your account is disabled, you will not be eligible for further participation in the Program unless and until any compliance issues have been resolved to Viperclicks' satisfaction.
Site Content Guidelines
Publishers in the Program must adhere to these guidelines. Ads on the Viperclicks platform shall not include:
- 1. Promotion of child pornography or bestiality, including minors or animals in inappropriate adult or sexual situations, including images, written content, or animations.
- 2. Placement of ad codes associated with adult or pornographic material on sites that are not adult or pornographic in nature.
- 3. Content that is "sexually explicit" as defined by 18 USC section 2256 unless it complies with 18 USC section 2257.
- 4. Violent content, content promoting racial intolerance, or advocating against any individual, group, or organization.
- 5. Promotion of ‘revenge porn': sexually explicit media that is publicly shared online without the consent of the individual pictured.
- 6. Any sexual content that depicts individuals who are under eighteen (18) years of age or who are presented in a manner designed to make them appear to be under the age of eighteen, including without limitation computer-generated images, drawings or sculptures that are or appear virtually indistinguishable from, that of a minor engaging in sexually explicit conduct.
- 7. Any content that depicts violent or forced sexual acts, including without limitation rape or slapping, hitting or torture in connection with sexual activity; urination, defecation or vomiting in conjunction with sexual activity; sexual activity that involves the participation of animals; vaginal fist insertion; and real or simulated incest; real or simulated sex with a dead body.
- 8. Hacking/cracking content or promotion of hacking and cracking sites.
- 9. Illicit drugs and drug paraphernalia.
- 10. Promotion of anti-virus software
- 11. Promotion of ‘cleaner' software.
- 12. Fake system notifications or alerts.
- 13. Any copyrighted material or imitation of such without consent of the copyright owner. (ie. Google Play Store, Android, Apple, etc.)
- 14. Any material that offers illegal products or services.
- 15. Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website or advertiser metrics.
- 16. Promotion of fake documents, copied material, or paper mills.
- 17. Sales or offers of weapons, alcohol, tobacco or any related paraphernalia.
- 18. Promotion or any attempt to profit from human tragedy or suffering.
- 19. Promotion of illegal activities Promotion of gambling or online betting that is targeted to the US.
- 20. 'Free' offers in which the redemption requirements are overly burdensome as to not constitute a free item.
- 21. Any link to a website that contains unacceptable content
- 22. Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
- 23. Excessive, repetitive, or irrelevant keywords in the content or code of web pages
- 24. Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns).
- 25. Any file-sharing or torrent sites.
- 26. User-submitted content that is not moderated
27. Little or no original content. This includes, but is not limited to:
1. Scraped content: Sites with content taken from high-quality sources or "Free Article" sites. These are often template or cookie cutter sites.
2. Auto-generated content: Sites with programmatically generated content. These sites often have random content that is confusing or nonsensical to a site visitor.
3. Doorway sites: Sites with content designed to increase search engine rank, with little content for an actual site visitor.
4. Made for ad sites: Sites that primarily consist of only advertisements do not constitute content for a landing page.
5. Login to view any content: Sites with landing pages with only a login or registration form.
6. Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.
7. Site under construction: Sites that are blank, under construction, page with raw coding/incorrect coding, or that when a page is loaded the ad zone is blank.
Invalid Clicks and Impressions
Pageviews and clicks on ads must result from genuine user interest. Any method that artificially generates clicks or impressions on our ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, use of robots, automated click and impression generating tools, third-party services generating clicks or impressions such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs, or any deceptive software. Viperclicks reserves the right not to pay for any inventory that Viperclicks believes, in its sole discretion, incentivize users to click, uses automated means to generate clicks or traffic, or is otherwise suspicious.
Viperclicks strictly prohibits any of the following methods to artificially generate clicks or impressions:
- 1. Encouraging users to click on ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language.
- 2. Directing user attention to the ads via arrows or other graphical gimmicks.
- 3. Placing misleading images alongside individual ads.
- 4. Promoting websites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites, including but not limited to send, transfer or otherwise initiate e-mails in violation of the Can-Spam Act of 2003, as amended (i.e., "spam"), or unsolicited chat messages, e.g., instant messages and group chat rooms.
- 5. Compensating users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
- 6. Placing misleading labels above ads - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites".
Website Publishers may not display ads on web pages with content that infringes copyright law in any jurisdiction or otherwise do not comply with the Digital Millennium Copyright Act ("DMCA").
Site and Ad Behavior
You may not alter or manipulate any ads or standard ad behavior in any way unless explicitly permitted in writing by Viperclicks.
- 1. You must not alter any portion of the code or change the behavior, targeting, or delivery of ads.
- 2. Websites showing Viperclicks ads may not contain pop-ups or popunders that interfere with website navigation, change user preferences, or initiate downloads.
- 3. A website or third party cannot display our ads as a result of the actions of any software application such as a toolbar.
- 4. No Viperclicks invocation code may be integrated into a software application.
- 5. Web pages containing Viperclicks invocation codes may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with website navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your Viperclicks invocation code.
- 6. We do not accept any traffic from ad zones hosted on sub domains such as Blogger, BlogSpot, Tumblr etc.
- 7. Websites showing Viperclicks ads must comply with Federal Trade Commission "FTC" Regulations, including, but not limited to clear and conspicuous notice and consent, no deceptive advertising or employing "negative option" consents.
- 8. Websites showing Viperclicks ads must comply with California Consumer Privacy Act ("CCPA") protecting California resident privacy.
- 9. Websites showing Viperclicks ads must comply with the General Data Protection Regulation ("GDPR") protecting European Union privacy.
- 10. Websites showing Viperclicks ads and containing content that is "sexually explicit" as defined by 18 USC section 2256 must comply with 18 USC section 2257
Publishers must comply with the following Ad Placement policies:
- 1. Up to six (6) ad zones may be displayed on each page.
- 2. You may not display the same zone multiple times on one page. You must create a unique ad zone for each ad placement on your website.
- 3. Elements on a page must not obscure any portion of the ad displayed.
- 4. Ads must not be displayed on any page with content primarily in an unsupported language.
- 5. No ad zones may be placed on a non-content-based page.
- 6. No ad zones may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant, the only exception to this is interstitial ad zones that have been approved by Viperclicks.
- 7. All In-Player ad zones must have a "Close and Play" button.
- 8. You may not place our in-player ad zone on videos that do not play.
- 9. You may not remove our banner container for in-player ad zones.
- 10. In-player ad zones must not remain visible when a video is playing.