Advertiser's Acceptable Use Policy
Effective Date: April 17, 2020
Advertisers participating in the Program are required to adhere to the following policies. We ask that you read these policies carefully and refer to these policies regularly. If you fail to comply with these policies, we may disable serving of your ads and/or disable your account. Although Viperclicks prefers to work with Advertisers to ensure advertisers compliance with Viperclicks' policies, we reserve the right to disable any account at any time for failure to adhere to Viperclicks' acceptable use policies. If your account is disabled, you will not be eligible for further participation in the Program unless and until any compliance issues have been resolved. Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to Viperclicks' policies.
Image Ads Editorial Guidelines
- 1. Ad images must be clear and recognizable.
- 2. Text appearing in ad images must be legible.
- 3. The keywords in ads must relate to the content on your destination URL.
- 4. iFrame ads may not contain any malware or malicious code. This would constitute a severe violation of our Terms and Conditions and will result in immediate account closure without the possibility of any refund.
Popunder Ad Editorial Guidelines
- 1. No double popunders.
- 2. No java alerts.
Full Page Interstitial Ad Editorial Guidelines
- 1. No iframe breaking.
- 2. No popunders.
- 3. No java alerts / exit prompts.
Destination URLs Guidelines
- 1. The URL provided must work and cannot take longer than 5 seconds to load.
- 2. The URL may not contain spaces.
- 3. A website cannot link to a blank page, a page where the majority of the content consists of ads, a page that is under construction, or a page with raw or incorrect coding.
- 4. The destination URL cannot use rotating landing pages.
- 5. The URL cannot link directly to an executable file or any download that is not user initiated.
- 6. If the landing page promotes and links to an executable file(s) or download(s) it must accurately describe contents of the file or download.
- 7. The landing page cannot require a login to view any site content.
- 8. The landing page may not use malware, malicious code, or deliver harmful programs.
- 9. The landing page cannot engage in any illegal online activities such as phishing, spoofing, or spamming.
- 10. The landing pages cannot contain pop-up windows, including exit pop-ups, java alerts, or chat windows that prevent a user from easily exiting a landing page.
- 11. The landing page may not use any copyrighted branding or imitate any brand without proof of consent (ie. Google Play Store, Android, Apple, etc.)
- 12. The requirements to redeem a free offer must be within one link of the landing page, and the redemption requirements must be contained within a single page. The requirements of a free offer must be clear and conspicuous and must stay consistent from when the conditions are first stated.
- 1. Promotion of child pornography or bestiality, including minors or animals in inappropriate adult or sexual situations, including images, written content, or animations.
- 2. Placement of ad codes associated with adult or pornographic material on sites that are not adult or pornographic in nature.
- 3. Content that is "sexually explicit" as defined by 18 USC section 2256 unless it complies with 18 USC section 2257.
- 4. Violent content, content promoting racial intolerance, or advocating against any individual, group, or organization.
- 5. Promotion of ‘revenge porn': sexually explicit media that is publicly shared online without the consent of the individual pictured.
- 6. Any sexual content that depicts individuals who are under eighteen (18) years of age or who are presented in a manner designed to make them appear to be under the age of eighteen, including without limitation computer-generated images, drawings or sculptures that are or appear virtually indistinguishable from, that of a minor engaging in sexually explicit conduct.
- 7. Any content that depicts violent or forced sexual acts, including without limitation rape or slapping, hitting or torture in connection with sexual activity; urination, defecation or vomiting in conjunction with sexual activity; sexual activity that involves the participation of animals; vaginal fist insertion; and real or simulated incest; real or simulated sex with a dead body.
- 8. Hacking/cracking content or promotion of hacking and cracking sites.
- 9. Illicit drugs and drug paraphernalia.
- 10. Promotion of anti-virus software
- 11. Promotion of ‘cleaner' software.
- 12. Fake system notifications or alerts.
- 13. Any copyrighted material or imitation of such without consent of the copyright owner. (ie. Google Play Store, Android, Apple, etc.)
- 14. Any material that offers illegal products or services.
- 15. Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website or advertiser metrics.
- 16. Promotion of fake documents, copied material, or paper mills.
- 17. Sales or offers of weapons, alcohol, tobacco or any related paraphernalia.
- 18. Promotion or any attempt to profit from human tragedy or suffering.
- 19. Promotion of illegal activities Promotion of gambling or online betting that is targeted to the US.
- 20. 'Free' offers in which the redemption requirements are overly burdensome as to not constitute a free item.
- 21. Any link to a website that contains unacceptable content
- 22. Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
- 23. Excessive, repetitive, or irrelevant keywords in the content or code of web pages
- 24. Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns).
- 25. Any file-sharing or torrent sites.
- 26. User-submitted content that is not moderated
27. Little or no original content. This includes, but is not limited to:
1. Scraped content: Sites with content taken from high-quality sources or "Free Article" sites. These are often template or cookie cutter sites.
2. Auto-generated content: Sites with programmatically generated content. These sites often have random content that is confusing or nonsensical to a site visitor.
3. Doorway sites: Sites with content designed to increase search engine rank, with little content for an actual site visitor.
4. Made for ad sites: Sites that primarily consist of only advertisements do not constitute content for a landing page.
5. Login to view any content: Sites with landing pages with only a login or registration form.
6. Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.
7. Site under construction: Sites that are blank, under construction, page with raw coding/incorrect coding, or that when a page is loaded the ad zone is blank.
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